Platinum qualities

PURE

Platinum is pure, naturally white and is kind to the skin.

• Platinum is a naturally white metal so it will not cast any of its own colour into a diamond.
• Usually 95% pure (by comparison 18 karat gold is 75% pure), platinum never fades or tarnishes but keeps its natural white colour for a lifetime.
• As platinum is so pure, it is naturally hypoallergenic and ideal for those with sensitive skin.

Caring for your jewellery

Ensure your precious platinum pieces remain in perfect condition with advice and tips on jewellery storage, cleaning and maintenance. Look after your precious platinum jewellery and its looks will last forever.

What to look for in a platinum ring

A platinum ring is precious. A platinum engagement ring is the perfect choice to mark the most important and meaningful relationship of your life. The design of your platinum ring is a very personal decision, however there are four general points to consider: